Chen, Zhuoqiong; Stanton, Christopher T.; Thomas, Catherine - National Bureau of Economic Research - 2021
When experience goods compete, consuming one product can be informative about value for similar untried products. We … spillovers shape demand from the consumers who have trialed the rival product--the potential switchers. In the first period … repeat and switching consumers. Demand-side information spillovers offer an explanation of how competing firms in new product …