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He, Bianca; Mostrom, Lauren I.; Sufi, Amir - National Bureau of Economic Research - 2024

measures investment in customer capital using sales and marketing expense from income statements, information on salaries paid … to workers in sales and marketing, and text from annual 10-K SEC filings describing firms' sales and marketing strategies … sales and marketing strategies. Industries focused on platform business models, online sales, and the production of high …

Persistent link: https://www.econbiz.de/10015145122

Handling Endogenous Marketing Mix Regressors in Correlated Heterogeneous Panels with Copula Augmented Mean Group Estimation

Yang, Liying; Qian, Yi; Xie, Hui - National Bureau of Economic Research - 2024

-specific intercepts control for unobserved time-invariant confounders, dependence between (i) regressors (e.g., marketing mix strategy of … ensure unbiased inference. The usage of the 2sCOPE-MG estimator is demonstrated by Monte Carlo simulations and a marketing …

Persistent link: https://www.econbiz.de/10015171668

Rising Markups and the Role of Consumer Preferences

Döpper, Hendrik; MacKay, Alexander; Miller, Nathan H.; … - National Bureau of Economic Research - 2024

We characterize the evolution of markups for consumer products in the United States from 2006 to 2019. Using detailed data on prices and quantities for products in more than 100 distinct product categories, we estimate flexible demand systems and recover markups under an assumption that firms...

Persistent link: https://www.econbiz.de/10014635702

Can Employment Reduce Lawlessness and Rebellion? A Field Experiment with High-Risk Men in a Fragile State

Blattman, Christopher - 2015

States and aid agencies use employment programs to rehabilitate high-risk men in the belief that peaceful work opportunities will deter them from crime and violence. Rigorous evidence is rare. We experimentally evaluate a program of agricultural training, capital inputs, and counseling for...

Persistent link: https://www.econbiz.de/10012457378

Government Decentralization Under Changing State Capacity : Experimental Evidence From Paraguay

Dal Bó, Ernesto - 2018

Standard models of hierarchy assume that agents and middle managers are better informed than principals about how to implement a particular task. We estimate the value of the informational advantage held by supervisors (middle managers) when ministerial leadership (the principal) introduced a...

Persistent link: https://www.econbiz.de/10012452842

Chat Over Coffee? Diffusion of Agronomic Practices and Market Spillovers in Rwanda

Duflo, Esther; Keniston, Daniel; Suri, Tavneet; Zipfel, … - National Bureau of Economic Research - 2023

Agricultural extension programs often train a few farmers and count on diffusion through social networks for the innovation to spread. However, if markets are imperfectly integrated, this may also inflict negative externalities. In a two-step experiment of an agronomy training program among...

Persistent link: https://www.econbiz.de/10014322756

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

Persistent link: https://www.econbiz.de/10013334364

Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2013

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10012459352

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

David, Guy - 2009

This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...

Persistent link: https://www.econbiz.de/10012464015

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models : Theory and Empirical Test

Bonfrer, Andre - 2006

We investigate the theoretical possibility and empirical regularity of two troublesome anomalies that frequently arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and...

Persistent link: https://www.econbiz.de/10012465905