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Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion

Bar, Talia - 2014

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

Persistent link: https://www.econbiz.de/10012458869

Advertising Expensive Mortgages

Gurun, Umit G. - 2013

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

Persistent link: https://www.econbiz.de/10012459751

How and When to Use the Political Cycle to Identify Advertising Effects

Moshary, Sarah - 2020

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …

Persistent link: https://www.econbiz.de/10012481544

Narrative Economics

Shiller, Robert J. - 2017

This address considers the epidemiology of narratives relevant to economic fluctuations. The human brain has always been highly tuned towards narratives, whether factual or not, to justify ongoing actions, even such basic actions as spending and investing. Stories motivate and connect activities...

Persistent link: https://www.econbiz.de/10012481063

A Model of the Consumption Response to Fiscal Stimulus Payments

Kaplan, Greg - 2011

A wide body of empirical evidence finds that around 25 percent of fiscal stimulus payments (e.g., tax rebates) are spent on nondurable household consumption in the quarter that they are received. To interpret this fact, we develop a structural economic model where households can hold two assets:...

Persistent link: https://www.econbiz.de/10012461320

Economic Winners Versus Losers and the Unequal Pandemic Recession

Cirelli, Fernando; Gertler, Mark - National Bureau of Economic Research - 2022

As is well known, during the pandemic recession firms directly exposed to the virus, i.e. the "contact" sector, contracted sharply and recovered slowly relative to the rest of the economy. Less understood is how firms that "won" by offering safer substitutes for contact sector goods have...

Persistent link: https://www.econbiz.de/10012814488

How Did U.S. Consumers Use Their Stimulus Payments?

Coibion, Olivier - 2020

Using a large-scale survey of U.S. consumers, we study how the large one-time transfers to individuals from the CARES Act affected their consumption, saving and labor-supply decisions. Most respondents report that they primarily saved or paid down debts with their transfers, with only about 15...

Persistent link: https://www.econbiz.de/10012481241

Initial Impacts of the Pandemic on Consumer Behavior : Evidence from Linked Income, Spending, and Savings Data

Cox, Natalie - 2020

We use U.S. household-level bank account data to investigate the heterogeneous effects of the pandemic on spending and savings. Households across the income distribution all cut spending from March to early April. Since mid April, spending has rebounded most rapidly for low-income households. We...

Persistent link: https://www.econbiz.de/10012481470

How Did COVID-19 and Stabilization Policies Affect Spending and Employment? A New Real-Time Economic Tracker Based on Private Sector Data

Chetty, Raj - 2020

We build a publicly available platform that tracks economic activity at a granular level in real time using anonymized data from private companies. We report daily statistics on consumer spending, business revenues, employment rates, and other key indicators disaggregated by county, industry,...

Persistent link: https://www.econbiz.de/10012481626

Income, Liquidity, and the Consumption Response to the 2020 Economic Stimulus Payments

Baker, Scott - 2020

The 2020 CARES Act directed large cash payments to households. We analyze house-holds' spending responses using high-frequency transaction data from a Fintech non-profit, exploring heterogeneity by income levels, recent income declines, and liquidity as well as linked survey responses about...

Persistent link: https://www.econbiz.de/10012481681