Blonigen, Bruce A.; Knittel, Christopher R.; Soderbery, … - National Bureau of Economic Research (NBER) - 2013
of goods increase welfare, there is little evidence on the effect of product redesigns. We develop a model of redesign … simulated counterfactuals, we find that redesigns lead to large increases in welfare, as well as substantial profit for firms …, due to the strong preferences consumers display for new model designs. We also show that welfare would be improved if …