Viscusi, W Kip; Huber, Joel; Bell, Jason; Cecot, Caroline - National Bureau of Economic Research (NBER) - 2009
Economic theory predicts that individual recycling behavior gravitates toward extremes--either diligent recycling or no recycling at all. Using a nationally representative sample of 3,158 bottled water users, this article finds that this prediction is borne out for consumer recycling of plastic...