Mullainathan, Sendhil; Shleifer, Andrei; Schwartzstein, … - National Bureau of Economic Research (NBER) - 2006
We present a model of coarse thinking, in which individuals group situations into categories, and transfer the … informational content of a given message from situations in a category where it is useful to those where it is not. The model … informative messages can be dropped by the persuader without the audience assuming the worst. The model sheds light on product …