Cary, Matthew; Das, Aparna; Edelman, Benjamin; Giotis, … - National Bureau of Economic Research (NBER) - 2008
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider best-response bidding strategies...