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Advertising, Reputation, and Environmental Stewardship: Evidence from the BP Oil Spill

Barrage, Lint; Chyn, Eric; Hastings, Justine - National Bureau of Economic Research (NBER) - 2014

Petroleum" advertising campaign. We find evidence consistent with consumer punishment of BP in the months following the spill …

Persistent link: https://www.econbiz.de/10010950761

Effects of Pharmaceutical Promotion: A Review and Assessment

Dave, Dhaval M. - National Bureau of Economic Research (NBER) - 2013

This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … suggestive evidence that it may even be mildly pro-competitive. With respect to costs, some studies suggests that consumer …

Persistent link: https://www.econbiz.de/10010950788

Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence

Dave, Dhaval M.; Datta, Anusua - National Bureau of Economic Research (NBER) - 2013

Spending on prescription drugs (Rx) represents one of the fastest growing components of U.S. healthcare spending, and has coincided with an expansion of pharmaceutical promotional spending. Most (83%) of Rx promotion is directed at physicians in the form of visits by pharmaceutical...

Persistent link: https://www.econbiz.de/10010951440

Demand for Smokeless Tobacco: Role of Magazine Advertising

Dave, Dhaval M.; Saffer, Henry - National Bureau of Economic Research (NBER) - 2012

1998 ST Master Settlement Agreement. This study is based on the 2003-2009 waves of the National Consumer Survey (NCS), a …

Persistent link: https://www.econbiz.de/10011227952

Alcohol Advertising and Motor Vehicle Fatalities

Saffer, Henry - National Bureau of Economic Research (NBER) - 1994

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The concept of an industry level advertising response function is developed and other empirical issues in estimating the effects of advertising are reviewed. The data set consists...

Persistent link: https://www.econbiz.de/10005720728

Market Penetration Costs and the New Consumers Margin in International Trade

Arkolakis, Costas - National Bureau of Economic Research (NBER) - 2008

productivity heterogeneity. In this model, a firm enters a market if it makes profits by reaching a single consumer there and pays …

Persistent link: https://www.econbiz.de/10005828418

Persuasion in Finance

Mullainathan, Sendhil; Shleifer, Andrei - National Bureau of Economic Research (NBER) - 2005

Persuasion is a fundamental part of social activity, yet it is rarely studied by economists. We compare the traditional economic model, in which persuasion is communication of objectively valuable information, with a behavioral model, in which persuasion is an effort to fit the message into the...

Persistent link: https://www.econbiz.de/10005829554

Psychology and Economics: Evidence from the Field

DellaVigna, Stefano - National Bureau of Economic Research (NBER) - 2007

The research in Psychology and Economics (a.k.a. Behavioral Economics) suggests that individuals deviate from the standard model in three respects: (i) non-standard preferences; (ii) non-standard beliefs; and (iii) non-standard decision-making. In this paper, I survey the empirical evidence from...

Persistent link: https://www.econbiz.de/10005774777

The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

Morton, Fiona Scott; Zettelmeyer, Florian - National Bureau of Economic Research (NBER) - 2000

We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional...

Persistent link: https://www.econbiz.de/10005777921

Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less

Knittel, Christopher R.; Huckfeldt, Peter J. - National Bureau of Economic Research (NBER) - 2011

We study the effects of generic entry on prices and utilization using both event study models that exploit the differential timing of generic entry across drug molecules and cast studies. Our analysis examines drugs treating hypertension, high blood pressure, type 2 diabetes, and depression...

Persistent link: https://www.econbiz.de/10009018250