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Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing

Rozhkov, Kirill - National Research University Higher School of Economics - 2013

This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004) and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyze...

Persistent link: https://www.econbiz.de/10010752349

The Impact of Values, Gender and Education on Creative Behaviour in Different Domains in Russian Regions

Lebedeva, Nadezhda; Bushina, Ekaterina - National Research University Higher School of Economics - 2015

creativity and generalized creativity was confirmed in a simultaneous CFA in both regions. This model with values, gender and … creativity have domain and regional specifics: craft is a ‘female’ domain of creativity whereas organizational creativity is a … ‘male’ one; higher education promotes organizational and visual creativity in both regions and literature creativity in the …

Persistent link: https://www.econbiz.de/10011268441

The criteria of copyrightability used in Russian judicial practice

Kashanin, Andrey V. - National Research University Higher School of Economics - 2014

conclusion that there is a trend towards setting looser standards of originality and creativity. The article also describes a …

Persistent link: https://www.econbiz.de/10010735034

Debates on the criteria of copyrightability in the Russian legal literature

Kashanin, Andrey V. - National Research University Higher School of Economics - 2014

In codifying intellectual property rights, Russian legislators have left what standards of originality and creativity … originality and creativity and grant copyright protection to works of low authorship …

Persistent link: https://www.econbiz.de/10010740588

Values and Social Capital as Predictors of Attitudes towards Innovation

Lebedeva, Nadezhda; Osipova, Ekaterina; Cherkasova, Liubov - National Research University Higher School of Economics - 2013

This study examines the relationship of values and social capital with attitudes towards innovations. The respondents (N = 1238) were asked to fill in a questionnaire, which included the Schwartz value survey SVS-57, a selfassessment scale of innovative personality traits [Lebedeva, Tatarko,...

Persistent link: https://www.econbiz.de/10010714159

Cognitive stimulation of individual creativity in a group context: mediated and face-to-face idea sharing

Yagolkovskiy, Sergey - National Research University Higher School of Economics - 2013

with computer and paper mediation, respectively. Three parameters of creativity were analyzed: Fluency, flexibility, and …

Persistent link: https://www.econbiz.de/10010720504

Implicit theories of innovativeness: a cross-cultural analysis

Lebedeva, Nadezhda; Grigoryan, Lusine - National Research University Higher School of Economics - 2013

This study reveals and examines cultural differences in values, implicit theories of innovativeness, and attitudes toward innovation across three ethnocultural groups: Russians, representatives of the peoples of North Caucasus (Ingush and Chechens), and Tuvins (N = 801). Individual theories of...

Persistent link: https://www.econbiz.de/10010720521