This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004) and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyze...

Inhabitants become the important target group of place marketing along with other place consumers. The problem of defining criteria for the attractiveness of places for different inhabitants and classification of factors is one of the most important for the marketing policies aimed at...

The paper shows relationships between level of residential satisfaction and form of differentiation of marketing policy in place market segments. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify...

Whereas national and corporate Foresight are established instruments for anticipatory STI policy and innovation strategy respectively, regional Foresight is a rather new phenomena in this arena. Placed in between national and corporate Foresight regional Foresight can be considered to fulfill a...

The main goal of the present paper is to conduct theoretical and methodological analysis of the current state of the art in the field of QWL studies and to outline perspectives for the future research of the QWL in managerial and organizational research. 716 publications listed in the Web of...