Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

Why are performance measures so bad? -- Running down of performance measures -- In search of balance -- From cost drivers to revenue drivers -- Learning from ABPA -- Managing and strategizing with ABPA

Starting an advanced project successfully -- Building the macro plan -- Building the detailed project plan -- Building the project team -- How to run the project on a day-to-day basis -- Monitoring and controlling the project -- Successfully shutting down the project -- Emergency actions

The terms of the debate: what's democracy got to do with it? / Leslie Elliott Armijo -- Global financial architecture and hegemonic leadership in the new millennium / Mark R. Brawley -- Capital controls: why do governments hesitate? / Benjamin J. Cohen -- Reforming the international financial...

Toward a career-resilient workforce / Robert H. Waterman, Jr., Judith A. Waterman, and Betsy A. Collard. -- A market-driven approach to retaining talent / Peter Cappelli. -- Hiring without firing / Claudio Fernández-Araóz. -- Making partner: a mentor's guide to the psychological journey /...

Lecture 1. Confronting conventional threats to free trade: the postwar revolution in the theory of commercial policy -- Lecture 2. "Fair trade," income distribution, and social agendas: using trade theory to meet new challenges -- Lecture 3. Getting to free trade: alternative approaches and...