pt. 1.A Strategy for Analyzing Your Suppliers --Ch. 1.Why Analyze Your Suppliers? --Ch. 2.Choosing Which Suppliers to Analyze --pt. 2.Components of a Corporate Analysis of Suppliers --Ch. 3.Creating a Corporate Analysis --Ch. 4.Investigating What is Behind Financial Figures --Ch. 5.Analyzing...

Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8...

A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing

Corporate social responsibility : bottom-line issue or public relations exercise? / Lord Tim Clement-Jones -- Corporate citizenship as part of the business model / Geoffrey Bush -- Legislation, litigation, activism and threats / Stuart Thomson -- Measuring corporate social responsibility / Will...

Figures; Tables; Contributors; Introduction; 1 Development and trends in supply chain management; 2 New directions in logistics; 3 Future trends in supply chain management management; 4 Agile supply chain operating environments environments; 5 Time compression in the supply chain supply chain; 6...

The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting...

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...