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This report explores the potential role of data and data analytics for the creation of significant competitive advantage and for the formation of knowledge-based capital. Five sectors are discussed in this report as areas in which the use of data can stimulate innovation and productivity growth....
Persistent link: https://www.econbiz.de/10009775522
Digital content and digital delivery of content and information are becoming increasingly ubiquitous, driven by the expanding technological capabilities and performance of delivery platforms, the rapid uptake of broadband technologies and improved performance of hardware and software. Network...
Persistent link: https://www.econbiz.de/10012441865
Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...
Persistent link: https://www.econbiz.de/10012442327
businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
Persistent link: https://www.econbiz.de/10012101924
behavioural insights. Behavioural insights incorporate findings from economics, psychology, neuroscience and marketing to better …
Persistent link: https://www.econbiz.de/10011890656
Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising,...
Persistent link: https://www.econbiz.de/10011976113
Advertising of procurement opportunities and contract award results is a foundation stone of public procurement. Full and open advertising facilitates appropriate competition, develops markets and helps in the battle against corruption. SIGMA Brief 6 provides the reader with guidance on where...
Persistent link: https://www.econbiz.de/10012452725
Persistent link: https://www.econbiz.de/10000895202