Telecommunication industry is experiencing volatile change in technology and business model. Every telecom company needs strategy that gives direction through rapidly shifting environment. NTT, Japanese telecom giant is not exception. In this thesis, Delta model is utilized to obtain strategy...

This dissertation is composed of three essays about consumer judgment and decision making. In Essay 1, I develop a novel explanation for the well-known endowment effect - the tendency for owners to value goods more than non-owners do. According to a prominent explanation for this effect, the...

My employer, Kirin Holding Company (Kirin), turned 100 years old in 2007. At the same year, Kirin changed its company structure into a holding company from Kirin Brewery Company Limited. As the former company name indicates, the beer business is Kirin's core business, generating over 70% of...