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This article provides an overview of Google, focusing on its economic history, specifically on three topics of interest: the ad auction, the IPO auction and the role of economics at Google.
Persistent link: https://www.econbiz.de/10010684107
This article provides an overview of the new opportunities and challenges for copyright and trademark law and economics research created by the Internet. It reviews the relevant literature in the field of copyright law, in particular as it relates to piracy, liability and market structure,...
Persistent link: https://www.econbiz.de/10010684109
This article emphasises that a key to understanding the (net) benefits of the Internet is to remember that all online activity has an offline context. People live their lives offline. Therefore, the fall in communication costs and the fall in distribution costs associated with the diffusion of...
Persistent link: https://www.econbiz.de/10010861111
Online recruitment describes hiring workers who were initially selected via the Internet. The practice is now widespread, with a majority of US jobseekers undertaking some online job search activity. The online intermediaries that allow employers and employees to connect with each other, leading...
Persistent link: https://www.econbiz.de/10011141080
Firms deliver a variety of services online, ranging from content, software and banking to entertainment and networking. This article examines a firm's pricing decision for online services. It first discusses how a firm's decision of pricing services online differs from offline pricing decisions....
Persistent link: https://www.econbiz.de/10011141081