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~institution:"Pearson Deutschland GmbH"
~person:"Belk, Russell W."
~person:"Kotler, Philip"
~person:"Lusk, Jayson L."
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Marketing
-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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