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~institution:"Peter Lang GmbH"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Springer-Verlag GmbH"
~language:"deu"
~language:"nld"
~language:"slv"
~person:"Huber, Frank"
~subject:"Behavioural finance"
~subject:"Schätzung"
~subject:"Sustainable development"
~subject:"Wirkungsanalyse"
~type:"book"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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