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~institution:"RECON"
~institution:"Université Paris-Dauphine (Paris IX)"
~person:"De Kerviler, Gwarlann"
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De Kerviler, Gwarlann
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La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation
De Kerviler, Gwarlann
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Université Paris-Dauphine (Paris IX)
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2013
legitimacy
of benefits received from the brand.The integration of CSF in customer segmentation appears to be as an efficient tool …
Persistent link: https://www.econbiz.de/10011273995
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