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~institution:"RWTH Aachen"
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Consumer behaviour and marketi...
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Consumer behaviour
11
Konsumentenverhalten
11
Online retailing
9
Online-Handel
9
Verbraucherverhalten
7
Electronic Shopping
6
Deutschland
4
Electronic Commerce
4
Germany
4
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Beschwerdemanagement
2
Beziehungsmarketing
2
Brand equity
2
Complaint management
2
Corporate Social Responsibility
2
Customer service
2
Digitalisierung
2
Digitization
2
Firm performance
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kaufverhalten
2
Kundenservice
2
Markenwert
2
New product development
2
Online-Marketing
2
Produktentwicklung
2
Purchase decision
2
Reklamation
2
Relationship marketing
2
Unternehmenserfolg
2
1971-2013
1
2014-2018
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27
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Aufsatzsammlung
10
Thesis
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Graue Literatur
9
Non-commercial literature
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English
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German
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Brettel, Malte
2
Aswege, Frederike von
1
Deufel, Patrick
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
1
Wamsler, Stefan
1
Willmann, Daniel
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
539
National Bureau of Economic Research
528
Verlag Dr. Kovač
86
American Marketing Association
83
OECD
71
Haufe-Lexware GmbH & Co. KG
52
IGI Global
44
Springer Gabler <Firma>
43
Books on Demand GmbH <Norderstedt>
39
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
Edward Elgar Publishing
34
International Energy Agency
32
European Society for Opinion and Marketing Research
30
Fördergesellschaft Marketing an der Universität Augsburg
28
De Gruyter Oldenbourg
27
Institut für Demoskopie Allensbach
27
Springer-Verlag GmbH
27
Friedrich-Schiller-Universität Jena
26
Springer International Publishing
26
Wiley-VCH
25
Information Resources Management Association
24
Nomos Verlagsgesellschaft
23
W. Kohlhammer GmbH
23
UVK Verlagsgesellschaft mbH
22
Uni-Taschenbücher GmbH
20
Duncker & Humblot
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
19
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
18
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag
17
INSEAD
17
Nordic Council of Ministers
17
Campus Verlag
16
Technische Universität Braunschweig
16
Universität Mannheim
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
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Edition Wissenschaft Apprimus
16
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
27
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
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5
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
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6
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
7
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
Saved in:
8
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
9
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
Saved in:
10
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
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