Narrow search
Showing 1 - 10 of 29
Cover Image
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
Cover Image
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112
Cover Image
Typologie zum lebenszyklusorientierten Management unternehmensinterner Communitys
Schwartz, Marcel - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10013446739
Cover Image
Akzeptanz, Nutzerdiversität und Design digitaler Informations- und Kommunikationstechnologien im Gesundheitswesen
Vervier, Luisa Sophie - 2021 - 1. Auflage
Persistent link: https://www.econbiz.de/10012704507
Cover Image
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie - 2021
Persistent link: https://www.econbiz.de/10013260157
Cover Image
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander - 2022
Persistent link: https://www.econbiz.de/10013260159
Cover Image
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian - 2019
Persistent link: https://www.econbiz.de/10012231300
Cover Image
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried - 2019
Persistent link: https://www.econbiz.de/10012231303
Cover Image
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina - 2015
Persistent link: https://www.econbiz.de/10011625457