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Gestaltung der intraorganisationalen Zusammenarbeit mithilfe von Social Software
Siegers, Jan
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2016
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1. Auflage
Persistent link: https://www.econbiz.de/10013446717
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Typologie zum lebenszyklusorientierten Management unternehmensinterner Communitys
Schwartz, Marcel
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2018
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1. Auflage
Persistent link: https://www.econbiz.de/10013446739
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
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2019
Persistent link: https://www.econbiz.de/10012231307
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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5
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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