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response scales. In terms of psychometric properties it is recommended to investigate reliability and validity of the …
Persistent link: https://www.econbiz.de/10008678581
High-quality data from large-scale surveys provide a solid basis for outstanding research in the social sciences. Because of the unique demands of survey measurement in terms of the resources and skills required, it should be viewed as a specific sector of the research data infrastructure. In...
Persistent link: https://www.econbiz.de/10008678591
Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and...
Persistent link: https://www.econbiz.de/10008678627