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~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~subject:"Consumer behaviour"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
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contributor
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Verstraeten, Geert
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contributor
)
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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3
The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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