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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart (contributor); Verstraeten, Geert (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990