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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Developing a short affect intensity scale
Geuens, Maggie (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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Are fair trade labels good business? : Ethics and coffee buying intentions
Pelsmacker, Patrick de (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
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The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151