Multi-attribute revealed preference data are used to investigate the heterogeneity of tastes in a sample of kayakers in relation to a panel of eleven whitewater sites in Ireland. The paper focuses on a comparison of the analysis of preference heterogeneity using a random parameter logit model...

This paper considers farmers willingness to pay (WTP) to conserve an endangered Irish farmland bird, the Corncrake (Crex crex). An Irish National Farm Survey (NFS) is used to produce individual farm-level WTP estimates for the year 2006. These figures are then aggregated to obtain a total value...

We adapt the standard random utility model to take account of the heterogeneity of recreational preferences by using what we call a “skilled-based conditional logit framework”. By separating out our sample of whitewater kayakers into two exogenously identifiable groups (based on their skill...