How does a business firm manage its relationship with the natural environment? What are the factors that influence the choice of such strategies? Does industry type matter? The authors introduce and operationalize the concept of corporate environmentalism in an effort to answer these questions....

In March 2002 Ansett Australia, the country's second largest airline, collapsed after 66 years of operation. Ansert's demise as an Australian business icon and major employer had lasted for six months. After the initial grounding on 14th September 2001, through its attempted resurrection and...