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Soccer jersey sponsors and the world cup
Groot, L.F.M.; Ferwerda, J. - School of Economics, Universiteit Utrecht - 2014
The market for soccer jerseys is a multibillion market dominated by Adidas, Nike and Puma. This paper investigates whether jersey sponsorship has a non-arbitrary effect on the outcomes of World Cup knockout matches. The results show that in the knockout stages of the last four World Cup...
Persistent link: https://www.econbiz.de/10011213570
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Manufacturer's Suggested Retail Prices
Rosenkranz, S. - School of Economics, Universiteit Utrecht - 2003
capture some of the retailer's profits. A producer always benefits from investing into an advertising campaign with suggested … retail prices.Keywords: manufacturer's suggested retail price, vertical product differentiation, advertising, reference …
Persistent link: https://www.econbiz.de/10011200227
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Manufacturer's Suggested Retail Prices
Rosenkranz, S. - School of Economics, Universiteit Utrecht - 2003
capture some of the retailer's profits. A producer always benefits from investing into an advertising campaign with suggested … retail prices.Keywords: manufacturer's suggested retail price, vertical product differentiation, advertising, reference …
Persistent link: https://www.econbiz.de/10011206229
Cover Image
Manufacturer's Suggested Retail Prices
Rosenkranz, S. - School of Economics, Universiteit Utrecht - 2003
capture some of the retailer's profits. A producer always benefits from investing into an advertising campaign with suggested … retail prices.Keywords: manufacturer's suggested retail price, vertical product differentiation, advertising, reference …
Persistent link: https://www.econbiz.de/10005040872