Small and medium enterprises (SMEs) are constantly confronting formidable and competitive challenges. In their midst, to stay abreast of larger firms or international markets, a small number is still able to insulate themselves from the pervasive effects of competition, technology advancement...

Performance measurement within organisations identifies areas of a business that need attention and improvement. The measurement and control of logistics performance requires the selection of critical performance measures and the development of information systems to gather required data, report...

This paper examines a sample of Information and Communication Technology (ICT) firms in Australia drawn from a wide range of product and service providers in the Sydney region. It researches the sources of information and ideas that firms utilize to sustain their competitive position through...

This thesis gives a voice to the chronically poor people of rural Bangladesh, enabling them to tell their own stories about the nature of their financial decision making which is taking place within the marketing systems that are operating in all poor villages in the region. Financial decision...

The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state-owned institutions when marketing their products. The paper presents an...

This article addresses the impact of brand extensions on the brand equity of luxury brands. A review of the developments in the luxury market has shown significant changes in demand and supply sides. The luxury market has been growing rapidly over the last 20 years, and luxury brands, formerly...

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know-how by the local partner from staff of the foreign partner firm in an IJV (international joint venture). Organizational context consists of management features and matching...

To maintain or achieve competitiveness and profitability, a manufacturing firm or enterprise must respond to a range of challenges, including rapid improvements in technology, declining employment and output, globalisation of markets and environmental requirements. In addition, substantial...

This paper examines a sample of Information and Communication Technology (ICT) firms in Australia drawn from a wide range of product and service providers throughout the Sydney region. It researches the sources of information and ideas that firms utilise to sustain their competitive position...

Managing strategic allliances in the West is difficult, with a failure rate as high as 70 per cent. Managing strategic alliances in developing countries is made much more difficult by a lack of resources, a shortage of appropriate alliance management training, and high environmental turbulence...