Showing 1 - 3 of 3
Conducting market research internationally adds to the complexity of the research task, when implementing an Australian business franchise system into international markets. The aim of this research is to investigate: ?Why and how do Australian companies perform international market research...
Persistent link: https://www.econbiz.de/10009482079
Despite growth of Australian business franchising into international markets, there is limited academic research regarding the implementation process of business format franchise systems extending into international markets. This paper examines the implementation process of four Australian...
Persistent link: https://www.econbiz.de/10009482217
The ?networked organisation? has a myriad of meanings ? from those organisations that have acquired sophisticated communication technology enabling high(er) levels of functionality, to firms who join together so that each can provide a component or components of an integrated product and/or...
Persistent link: https://www.econbiz.de/10009482280