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This paper analyses the relationship between past innovation output, competition, and future innovation input in a … results for both countries. Innovation output in t-1 as measured by the sales share of innovative products is positively …
Persistent link: https://www.econbiz.de/10008568594
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...
Persistent link: https://www.econbiz.de/10010957593
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10011122570
, investment, research and development activities, innovation driven production cost reductions, measured performance and the …
Persistent link: https://www.econbiz.de/10011847032
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10011122576