We present a theory of individual choice in which the decisionmaker focuses more on, and hence weights more heavily, attributes on which the options in her consideration set are more different. Consistent with evidence on salience in monetary choices, our model predicts that the decisionmaker is...

We study games in which players search for an optimal action profile. All action profiles are either a success, with a payoff of one, or a failure, with a payoff of zero. Players do not know the location of success profiles; instead each player is privately informed about the marginal...