Demers, François FD; Le Cam, Florence - Solvay Brussels School of Economics and Management, … - 2012
This paper analyzes the strategies of the Canadian corporation Quebecor, a conglomerate regarded as the prototypical media company and a veteran in the process of gradual media convergence. This case study is based on ethnographic fieldwork conducted between 1999 and 2005, and on a review of the...