In this paper we investigate four hypotheses which are inconsistent with expected utility theory, but may well be … explained by prospect theory. It deals with framing, the non-linearity of subjective probabilities, the disposition effect, and …) found little correspondence between different experimental risk elicitation methods. -- Prospect Theory ; Framing …

dividend earnings. However in line with prospect theory, it can be shown that a purchase of assets is perceived as a subjective … ; prospect theory …

functions of the attributes for the competitive brands, whereas that of the MNL formulation is guided by the choice theory of …