Reviewers of manuscripts on classroom experiments often ask the authors to provide evidence of the effectiveness of the method, presumably to justify substituting experiments for lectures. After reviewing the current state of evaluation methodology, we argue that such evidence may be neither...

Simulation of production budgets were used to compare net discounted returns and the distribution of returns under alternative risk-mitigation scenarios. Results indicate that the combination of freeze protection and crop insurance increases expected net discounted 20-year returns while...

A new product, marinated, breaded catfish nuggets, was developed. This conjoint study was designed to evaluate consumers’ preferences for certain attributes of the nuggets. An in-store survey was conducted to collect data. The data collected will be used to determine the market potential for...

GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to...

The traditional conception of a thin market based on transactions volume remains relevant in many agricultural markets but does not adequately frame emerging thin market issues. As non-price means of pricing goods becomes more common, some cash commodity markets have become residual markets. In...

Experimental markets were used to isolate the effects of market structure and contract design on market outcomes. Preliminary results suggest that market structure drives outcomes, and not necessarily contract design. Future research will replicate experiments and add dimensions of market...