Agriculture is an important sector in economic growth of North Carolina that contributes 19 percent of the state’s income and employs over 20 percent of the work force. Of the total population, 30 percent are living in rural North Carolina where income earnings, education level, and employment...

As the U.S. consumption of sweeteners has increased, analysis of the demand for sweeteners has become more important. In this paper, consumer willingness-to-pay (WTP) for selected four types of sweeteners is evaluated. The four types of sweeteners are Kentucky grown pure maple syrup,...

Protected undeveloped areas are an important tool for land conservation in developing nations. Efficient land allocation decisions and resource management requires knowledge of non-market benefits. Using travel cost and contingent valuation data from on-site interviews and secondary data on...

Harmful algal blooms (HABS) are natural events with ecological and economic consequences worldwide. Different nations and regions have adapted to HABS in a variety of ways including distinct strategies designed to prevent, control and or mitigate the negative effects of HAB events. In Florida,...

Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the...

This paper examines consumer willingness to pay (WTP) for clone-free meat labels. Data were collected at the Sunbelt Agricultural Exposition (Ag Expo) in Moultrie, Georgia using a consumer survey instrument. Survey results show that majority (59.45%) of the respondents said they were willing to...

This study used the contingent valuation method to shed light on public preferences on the multifunctional roles of the U.S. agriculture and to present a holistic estimate of the economic value of the nonmarket goods and services of the U.S. agriculture. Fishbein’s model of reasoned behavior...

This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more...

Replaced with revised version of paper 02/02/11.