Results from a choice experiment of the Canadian population reveal consumers were indifferent between product labeled as “Local” and “Local: from within 160 km”;. Despite the present stricter regulation in place for local food, our results suggest that transition from 50 km limit to 160...

Food safety issues often arise from problems of asymmetric information between consumers and suppliers of food with regards to product-specific attributes or characteristics. Food safety concerns in China are having a drastic impact on consumer behavior, commodity markets, international trade...

This study employs a stated choice experiment survey to identify producer preferences for contracts to produce Giant Miscanthus. Preliminary results indicate that price offered per ton of harvested Miscanthus, yield insurance availability, and biorefinery harvest have significant positive...

Beef is the most commonly consumed red meat and a major source of protein for US consumers. High-quality beef products are sold with substantial premiums, but the specific beef attributes by which high-quality standards are determined remain ambivalent. Most attribute studies have focused on...

A nationwide survey was conducted to estimate welfare associated with a proposed large-scale wetland restoration project in coastal Louisiana. Both binary- and multinomial-choice survey instruments were administered via Knowledge Networks, with the latter used to estimate willingness to pay for...

This study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY...

Growers’ preferences for a number of marketing contract attributes as well as the effect of growers’ risk perception and risk preferences on the choice of marketing contracts were examined with the use of a choice experiment. The main data source for the study is a mail survey administrated...

This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among...

The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world...

Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be...