The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer,...

The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a...

This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more...

For many decades, fresh fruits and vegetables enjoyed a reputation as the healthiest products full of essential vitamins, minerals, and other beneficial substances for a balanced diet. However, numerous recent food outbreaks associated with fresh produce have raised concerns on the mind of the...

Agricultural producers have used futures markets to manage price risk, confident that 1) cash and futures prices move together over time, 2) cash and futures prices converge as the contract approaches expiration, and 3) funds held in margin accounts as a performance bond were secure in...

The cookie consumption and purchase characteristics of households were investigated in six cities in Uganda using household survey data. Cookies can be fortified with vitamins to improve child nutrition. The application of a Logit model permitted the identification of factors significantly...

The local foods movement and alternatives to traditional agriculture are gaining considerable interest, not only in Kentucky, but throughout the country. This research provides information that may aid farmers in the decision to invest or not in the alternative agricultural enterprise of...

The objective of this study is to assess the scale and technical efficiencies and other economic performance measures of southeastern U.S. cow-calf farms. We describe and compare cow-calf operations by size and farm resource region and measure their relative competitiveness. We estimate an input...