This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

Marktforschung: Aus-, Fort und Weiterbildung, Intelligence Professionals, Statistiker, Data Scientists, Machine Learning, Ethik, Datenschutz -- Forschungsmethoden: qualitative Marktforschung, App-Einsatz, Text Mining, Blockchain, Pricing-Ansätze und Sponsoringforschung -- Forschungsfelder im...