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~institution:"Springer Fachmedien Wiesbaden"
~institution:"Universität Mannheim"
~subject:"Consumer behaviour"
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Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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