Das Internet entwickelt sich immer stärker zum Leitmedium für die Unternehmens- und Markenkommunikation. Eine Vielzahl von Kommunikationsinstrumenten gibt den Unternehmen neue Kontaktmöglichkeiten mit dem Kunden. Markenmanager stehen vor der Herausforderung, diese Instrumente im Sinne der...

Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation....

The world of tomorrow will be driven by digital transformation across sectors and industries, and the global coronavirus disease of 2019 (COVID-19) pandemic is accelerating this process. Digital technology is already playing an important role in the West Bank and Gaza (WB and G), and development...

This note presents main findings of the GovTech Snapshot Assessment for Azerbaijan, forming part of a larger World Bank global engagement on GovTech and Advisory Services and Analytics (ASA) in the South Caucasus focusing on transforming government services through digital innovations. The...

This note presents main findings of the GovTech snapshot assessment for Armenia forming part of a larger World Bank global engagement on GovTech and Advisory Services and Analytics (ASA) in the South Caucasus on transforming government services through digital innovations. The objective of the...

This note presents main findings of the GovTech Snapshot Assessment for Georgia, forming part of a larger World Bank global engagement on GovTech and Advisory Services and Analytics (ASA) in the South Caucasus on Transforming Government Services through Digital Innovations. The objective of the...