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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"CESifo Working Paper Series"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Bank"
~subject:"Schätzung"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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