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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Estimation"
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
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Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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