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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Innovationsmanagement und Entrepreneurship"
~isPartOf:"Schriften zur Unternehmensentwicklung"
~isPartOf:"Springer Reference"
~person:"Röttger, Ulrike"
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Handbuch Unternehmenskommunikation : Strategie - Management - Wertschöpfung
Zerfaß, Ansgar
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Piwinger, Manfred
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); …
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2022
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