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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Lehrbuch"
~person:"Akbar, Payam"
~person:"Beurich, Annerose"
~person:"Husemann-Kopetzky, Markus"
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THE SElKATSUSHA AND THE FIGHT...
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Konsumentenverhalten : Konsumenten verstehen - Marketingmaßnahmen gestalten
Hoffmann, Stefan
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Akbar, Payam
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2016
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