Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Backhaus, Christof"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Advertising effects
1
Advertising planning
1
Football
1
Fußball
1
Fußballbundesliga
1
Germany
1
Geschäftsverbindung
1
Marketing
1
Professional sports
1
Profisport
1
Sponsoring
1
Sponsorship
1
Sportsponsoring
1
Verbraucherverhalten
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
German
Author
All
Backhaus, Christof
Axt-Gadermann, Michaela
1
Becker, Tilman
1
Bethge, Gesa
1
Breyer-Mayländer, Thomas
1
Bruhn, Manfred
1
Da-Cruz, Patrick
1
Dabbert, Stephan
1
Dreisbach, Jan
1
Fürderer, Kai
1
Heise, Pamela
1
Hellenkamp, Detlef
1
Kauffeld, Simone
1
Kirchgeorg, Manfred
1
Kleinaltenkamp, Michael
1
Kreutzer, Ralf T.
1
Kuß, Alfred
1
Meffert, Heribert
1
Mertens, Gerald
1
Pfannstiel, Mario A.
1
Rederer, Erik Ralf
1
Schieblon, Claudia
1
Schmal, Sina Kim
1
Schäfer, Martina
1
Vollrath, Mark
1
Woisetschläger, David
1
Wuketich, Marius Reinhold
1
Wöhr, Andrea
1
Zerres, Christopher
1
Zerres, Thomas
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Technische Universität Braunschweig
1
Published in...
All
Applied Marketing Science / Angewandte Marketingforschung
1
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
