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~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Benkenstein, Martin"
~person:"Esch, Franz-Rudolf"
~subject:"Marketing management"
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Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
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