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~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Kirchgeorg, Manfred"
~subject:"Advertising effects"
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Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
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2020
Persistent link: https://www.econbiz.de/10012119121
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