//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenimage
Marketing management
Schätzung
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brand architecture
1
Brand image
1
Customer retention
1
Deutschland
1
Germany
1
Kundenbindung
1
Marke
1
Markenarchitektur
1
Markenpolitik
1
Marketing control
1
Marketingcontrolling
1
Relationship marketing
1
Stakeholder
1
Strategisches Management
1
Verbraucherzufriedenheit
1
Western Europe
1
Westeuropa
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Thesis
Hochschulschrift
2
Lehrbuch
1
Textbook
1
Language
All
German
1
Author
All
Albrecht, Marcus
Bauer, Hans H.
Guzman, Francisco
Langner, Tobias
Sattler, Henrik
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Baur, Nina
1
Burmann, Christoph
1
Fantapié Altobelli, Claudia
1
Fröhling, Renée
1
Hanisch, Stephan
1
Kramer, Robert
1
Lange, Anne
1
Schmal, Sina Kim
1
Schumacher, Hanna
1
Wenzel, Melanie
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Published in...
All
Forschungsgruppe Konsum und Verhalten
1
Research
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->