//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~person:"Lenzen, Sandra"
~subject:"Social Web"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE SElKATSUSHA AND THE FIGHT...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
Verbraucherverhalten
5
Markenpolitik
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Deutschland
2
Germany
2
Advertising
1
Akzeptanz
1
Beziehungsmarketing
1
Big Data
1
Brand image
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer data
1
Data protection
1
Datenschutz
1
Digital platform
1
Digitale Plattform
1
Kundendaten
1
Lebenszyklus <Wirtschaft>
1
Markenimage
1
Marketing
1
Mobile phone
1
Mobiles Internet
1
Mobiltelefon
1
Online-Marketing
1
Online-Werbung
1
Privatsphäre
1
Relationship marketing
1
Social Media
1
Soziales Netzwerk
1
Standortbezogener Dienst
1
User behavior
1
Werbespot
1
Werbewirkungsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
1
Language
All
German
1
English
1
Author
All
Burmann, Christoph
Lenzen, Sandra
Rommerskirchen, Jan
2
Baur, Nina
1
Cauberghe, Verolien
1
Eisend, Martin
1
Eling, Nicole
1
Fritz, Wolfgang
1
Gaiser, Christian W.
1
Heinemann, Gerrit
1
Hudders, Liselot
1
Jacob, Michael
1
Kleine-Kalmer, Barbara
1
Petz, Gerald
1
Vlad, Denisa Elena
1
Wenzel, Melanie
1
Woisetschläger, David
1
Wöß, Wolfram
1
Zimmermann, Vita
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Technische Universität Braunschweig
2
Published in...
All
Research
2
Applied Marketing Science/Angewandte Marketingforschung
1
Innovatives Markenmanagement
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
2
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->